I've written about smartphones and weddings before, but today I thought I'd share my thoughts on event hashtags.
In an increasingly social media focused world, event hashtags have become a great way to "track" events. By giving guests a custom hashtag that is specific to the event (i.e. #EandS16 or #brandlaunch),
For corporate events, hashtags are important as they provide a way to evaluate certain metrics that brands value. Those statistics are important for corporate marketing strategies and go a long way in determining the perceived success of a promotional event.
When speaking in terms of weddings or social events, however, hashtags take on a different purpose. In general, they are a great way to pool all of the partygoers' photos in one place. Wouldn't it be great to take a moment at the airport as you jet off on your honeymoon to look at all of the photos everyone took throughout the night? Yes, I think it must be pretty cool and fun. (Not going to lie -- I love going through my clients' hashtags a few days after an event to see photos showing how much fun everyone had at their party!)
But where I get a little weary with hashtags is when a private event is Instagrammed heavily and MANY people find out about it. What happens is your little private corner of Instagram with that obscure hashtag you didn't think anyone would find out about has been made public and everyone can look in and see your wedding.
I have seen nasty comments from strangers on wedding posts saying things like "Wow, she should not have worn that dress" or "Must be nice to have that money" and that just rubs me the wrong way. Events are supposed to be celebrations. The negativity and judgmental attitudes that exist on the internet should not overshadow the happiness of the celebration!
I am a firm believer in client confidentiality, which is why hashtags make me fret. I feel that if you're agreeing to publish your photos in a magazine or on Style Me Pretty, you know that you're opening yourself up to the good, the bad, and the ugly. But publishing photos on Instagram is so routine these days that you may not be consciously thinking of the choice you are making in letting everyone see your private wedding photos.
So, while I LOVE Instagram, I just ask that you think about the choice you're making in encouraging everyone to post using your hashtag. My answer on the subject definitely varies depending on the event. Sometimes it's appropriate and sometimes it's not. So choose wisely!
Would you hashtag your wedding? Let us know in the comments!