On Event Hashtags

I've written about smartphones and weddings before, but today I thought I'd share my thoughts on event hashtags.

In an increasingly social media focused world, event hashtags have become a great way to "track" events. By giving guests a custom hashtag that is specific to the event (i.e. #EandS16 or #brandlaunch), 

Event Hashtags | LIG Events - Washington, DC Wedding and Event Planners

For corporate events, hashtags are important as they provide a way to evaluate certain metrics that brands value. Those statistics are important for corporate marketing strategies and go a long way in determining the perceived success of a promotional event.

When speaking in terms of weddings or social events, however, hashtags take on a different purpose. In general, they are a great way to pool all of the partygoers' photos in one place. Wouldn't it be great to take a moment at the airport as you jet off on your honeymoon to look at all of the photos everyone took throughout the night? Yes, I think it must be pretty cool and fun. (Not going to lie -- I love going through my clients' hashtags a few days after an event to see photos showing how much fun everyone had at their party!)

But where I get a little weary with hashtags is when a private event is Instagrammed heavily and MANY people find out about it. What happens is your little private corner of Instagram with that obscure hashtag you didn't think anyone would find out about has been made public and everyone can look in and see your wedding.

I have seen nasty comments from strangers on wedding posts saying things like "Wow, she should not have worn that dress" or "Must be nice to have that money" and that just rubs me the wrong way. Events are supposed to be celebrations. The negativity and judgmental attitudes that exist on the internet should not overshadow the happiness of the celebration! 

I am a firm believer in client confidentiality, which is why hashtags make me fret. I feel that if you're agreeing to publish your photos in a magazine or on Style Me Pretty, you know that you're opening yourself up to the good, the bad, and the ugly. But publishing photos on Instagram is so routine these days that you may not be consciously thinking of the choice you are making in letting everyone see your private wedding photos. 

So, while I LOVE Instagram, I just ask that you think about the choice you're making in encouraging everyone to post using your hashtag. My answer on the subject definitely varies depending on the event. Sometimes it's appropriate and sometimes it's not. So choose wisely!

Would you hashtag your wedding? Let us know in the comments!

[Inspiration] Gold Wedding Cakes

As mixed metals become more and more popular in wedding and event design, incorporating gold into your wedding cake has become more of a requested choice. 

While incorporating a bit of gold into your cake can be stunning, too much can just be too over-the-top and gaudy. If you are celebrating in a gilded ballroom, consider toning down the amount of gold on your cake so the cake can complement the decor rather than blend into it. If you are in a more neutral space, I think you can hike up the amount of metallic tones on the cake as it will really stand out. 

Gold Wedding Cake Inspiration | LIG Events - Washington, DC Wedding Planners

I am constantly surprised at what a talented baker can accomplish and the gold wedding cakes below are no exception. Hopefully you will find some "golden" inspiration here today!

Cake and photo by  Earth & Sugar

Cake and photo by Earth & Sugar

Photo by  Maru Photography
Cake and photo by  The Sugar Suite

Cake and photo by The Sugar Suite

Cake and photo by  The Cake that Ate Paris

Cake and photo by The Cake that Ate Paris

As a wedding planner, I always get excited when my clients choose a talented baker to design their wedding cake. A beautiful wedding cake is the perfect way to cap off a beautiful celebration! 

What do you think of these gold wedding cakes? Would you like one for your wedding? Let us know in the comments!


7 Benefits of Hiring a Wedding Planner Early On

Since moving back to Washington, DC, I've found that this town LOVES the idea of month-of planning. It's amazing to me! From my point of view, planning a wedding takes a TON OF TIME. Who has the time to dedicate to successfully planning an event unless it's your full time job? 

The Benefits of Hiring a Wedding Planner Early | LIG Events - Washington, DC Wedding and Event Planners

When meeting with potential clients, I often get asked what the benefits of full or partial planning are because they are thinking they'll probably go with a more basic package once the time comes. So, if you've just gotten engaged and are wondering if you should invest in full service wedding planning, here are some of the benefits of hiring a wedding planner early on:


To put it plainly, we know what things cost. We are able to put together a comprehensive budget that will show how each cost adds up. 

Want to splurge on that amazing photographer but don't know if you can afford it? We'll tell you if you can. Better yet, if that photographer is over your budget but have your heart set on them, we will make recommendations on places to cut/save money so you can get those amazing photos you so desire. 

2 - Contracts

There are lots of contracts to sign when you are planning a wedding. Don't know what "force majeure" means? Don't know the first thing about liability insurance? Want to negotiate different terms for your wedding band's contract? 

For the most part, wedding planners are not lawyers. (Although here in DC there are a few!) However, that doesn't mean we can't explain the basics of wedding contracts to you. I always look over all of my client's contracts before they sign to ensure the basics are all covered, cancellation policies are in line with industry standard, load-in/load-out and event times are listed correctly, etc. This is invaluable expertise in and of itself -- you don't want to have a contractual issue as you get closer to your wedding date. 

3 - Cohesion

A wedding planner can envision the entire wedding and celebration from the beginning. This vision is critical as it will help create a cohesive environment and experience for your guests. 

If you don't have vision, or just want your event to truly be an experience for your guests, hire a full service wedding planner. Not only can we perfect the timing so that the evening flows smoothly, but we can also ensure all of the elements of the wedding are reflective of the desired vision. 

4 - Vendor Relationships

We know people. It's our job to know people.

I love when a client suggests something and I have a vendor that can easily fulfill that request. 
Need a branded coconut? I know a company that will do that. (Side note: how cool are these?!?!)

Wedding and event vendors are generally great people that make magic happen every week. It's great to know the good ones, the great ones, and the ones that will make the impossible a reality. It's also good to know who may not come through in the clutch and who likes to arrive late for their events. We'll hone in and focus on the right vendors for you because we know who to go to for what. 

5 - Troubleshooting

Murphy's Law says that "anything that can go wrong, will go wrong". Well, that is certainly true of events. I won't go into a long detailed list of every possible thing that can go wrong, or mishaps beyond my control that have occurred to me, but I will say this: 

If you have an experienced professional at the helm, those problems will be solved much more easily and often without you knowing. 

6 - Save Time

Studies say it takes 200 hours to plan a wedding. At LIG Events, we spend more than that on each of our "full planning" weddings. Do you have that kind of time?

7 - Professional Advice

If you hire a wedding planner from the beginning of your planning process, you have a professional you can go to with any questions or problems. And boy, do lots of questions come up. From the proper etiquette for invitations, to how to limit children at your reception, to when you should cut the cake...the questions are endless. A good wedding planner will be your go-to resource for all of your questions and concerns and 

(We're also really good at managing tricky situations. Have some family tensions and need an outsider to diffuse them? Blame the wedding planner.)

If you're already planning your wedding and only have a month or two to go, then I fully encourage you to hire a month-of wedding planner. But if you have more time than that, I wholeheartedly encourage you to reach out and see what your planning options are. As you can see, having a planner "on your side" can make a big difference!

If you'd like to talk to an expert and get some handy advice, don't hesitate to contact us for a complimentary consultation